| The theory is that “word of mouth” just happens. That suddenly, a business or organization is on the radar screen and people are talking. But in reality, it’s developing a brand-building marketing strategy that creates word of mouth. It’s carefully crafting an integrated communications plan to strengthen competitive positioning in the marketplace. And, it’s delivering key messages to important target audiences, without getting in the way of the message. That’s how it’s done.
And that’s how we work. Founded in 1992, B&A is a strategic marketing communications company specializing in brand promotion and public relations. Our multidisciplinary range includes marketing strategy, creative services, press relations and event marketing. Whether we are designing a communications strategy, writing a brochure, developing a logo, or reaching media across the country, our goal is always the same – to find opportunities to build your brand, and then let the word spread.
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